Why Packaging and Aesthetic is Important

Hello World,

You know I read a lot about human behavior, consumer behavior and customer journey. However, I wanted to talk about why packaging is important to me as a consumer. If you look at my over all profile, I am not a marketers dream profile. I shop very smart and I track my expenses which most people don’t do. They get a pay cheque and they spend it on new trends or what they “think” they need right away.

I know I posed this question earlier – during this pandamic, are you all spending more or less?

I have been spending a bit more than I use to as I am saving on commute and I see the savings as I track. I will share a budget tracker for you in my upcoming blogs.

I have been also following many new small businesses on various social media platform to see their marketing strategies. One thing in common is packaging journey. I am seeing alll small business owner making small bite size videos of them packaging their products. This is a marketing tactic, because, when someone sees how much effort and time packaging takes, or overall beauty of the package itself, the customer is more incline to buy.

Packaging is very important to me as well. Aesthetic of a product you sell is basically presentation. Think of all the influencers that follow a certain color way to enhance the aethetic of their profile, for example:

This is their presentation that makes you want to follow them or any other influencer because, it looks pleasing and plus shows they actually put thought into this. Their profile is a product that they are selling to you audience and it’s packaged well hence, we follow and buy into it.

Same applies to packaging!

Think of your customer profile. Are they single, living alone, are they always working, what will make them feel special? For me, when I receive a package, it’s the unboxing experience, the pretty wrapping paper coming off – it’s almost as I have received a gift! Now understand, it’s expensive and time consuming for a small business to do that but, creativity shouldn’t be expensive so if you are a small business owner put some creative thought into packaging.

Some business owners, actually throw in freebie’s or stickers, or chocolate/candies. This gesture allows customers to remember the brand because, they felt special when opening the package.

If you are a small business owner, give your packaging a thought! Until then, I hope you all have a great day!

Twitter: @dilypie
TikTok: Dlaofficial_
Fiverr: https://www.fiverr.com/share/2Q6AdL


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Family Obstacles Can Create Anxiety

Hello World,

Has this ever happened to you? Are you career driven but, you live with your family or you have your own family, or you have certain obstacles that just get in the way.

Story time! One of my friends live with her family. It’s a family of five, mom, dad, brother, and sister-in-law and my friend. Recenly, my friend, let’s call her Mary… Mary’s brother got married and now Mary has more family members she has to share her interest with. Her mom and dad was hard enough to deal with but, now she has her brothers family. The entire family is a bit conservative and always checks up on Mary when she is out with her frineds or shopping, etc. Think about it, Mary is past 30 and the family still checks up on her to see what she is doing.

Sounds sweet, because, family should always check up on each other but, when the check in’s become interenece that creates a problem.

Mary’s family interference has always stopped her from progessing in life. You will see many people who are successful, move out very early in there life. I am not saying that should be a goal but, if your family is always in your case then maybe it’s a good thing to draw the line between your passion and your family. In Mary’s case, she is not able to move out. She did not get to excel very far in her career because, her family always stopped her from partaking or pursuing her dreams.

From a conservative families perspective, they are just looking over and protecting their daughter. However, parents should realize that needs to stop at a certain age and kids should learn to take control of their own lives and make their own mistakes.

Mary has developed anxiety from this occurance. The pressure of matching up to everyones expectation at home while, supressing her own desires and goals has led her to develop serious depression. Now she has a part time continuing with work for long periods of time. Mary has to take gaps, take mental health days, and ask to become part time in many instance.

This becomes a stoppage in her life where she can’t earn alot of money because, of her mental health challenges.

Now Mary is a relationship where she finds a bit of peace. She feels like she can get away from her problems and the pressure at home. She doesn’t have to meet so much expectations in this relations. Despite what she feels the relationship is clearly not good for her. The boyfriend is also not ambitious, does not have a stable job, and says she doesn’t see them as a long term couple. She’s just with him because, she’s feels more at peace with him and feels that she will be able to change her mind in the future.

Mary’s thinking is blurred now as she has several problems. One, her family has expectations that she feels she needs to meet. Two, she does not know how to make more money with her career or progess towards success. Making more money will atleast help her become independent. Third, she’s in a really toxic relationship.

Any guidance offered by her friends are just becoming overwhelming for her. She is having a hard time processing over load of information. Her friends are telling her to leave her boyfriend as he is just straying her along. Mary is unable to leave the relationship as that’s the only time she gets to disengage from her family. Mary’s family is pressuring her to get married soon, or keep tabs on when she goes out. The family is also upset and scared of her taking the wrong steps which will hurt her even more. Not being able to make more money is getting in the way of her moving out and finding more balance.

When people have problems from all aspects of life, they need to take a step back and realize that they need to take it one step at a time. If there are several big problems and they are all connected then prioritize your issues and break them down.

In order to make money, Mary has to save money. She has to make some sacrifices to cut down on her expesnes. In order for her parents to understand her point of view, she needs them on her team. Instead of pushing them away, create that bond and spend time with them. That way they will at least be open to hearing her out. When Mary understands that there are clear differences between her boyfriend and her, she should count her losses and just let him go. This all sounds easy from an outside perspective but it’s hard for the victim to comprehend and process.

If you are ever in a situation where you have several problems at once. Do one thing, work on your mindset. Keep your calm and know that everything will turn around. Tackle your problems one by one.

Twitter: @dilypie

TikTok: Dlaofficial_ – Check out my latest Niagara falls outing!

Fiverr: https://www.fiverr.com/share/2Q6AdL

YouTube: (Editing is hard! but videos are on the way) Love you guys for suscribing already!

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Glam Vs. Building Wealth

Hello World,

Now that I am home and working from home, I have noticed I have the urge to buy more. Has that happen to you?

An article by Mark Beach, Forbes, “COVID-19 Pushes Up Internet Use 70% And Streaming More Than 12%, First Figures Reveal”, tells us exactly that. It refers to the change in our buying behavior during the pandamic. Some say, it’s because we are saving more due to not commuting, eating out, not meeting people, or CREB/Stimulus check. When we see extra money in our bank, we just want to spend it. Some say, it’s because we just have nothing to do, we have nothing else to occupy our time with so we are induldging by spending on materials.

What is it for you? I think for me it’s because, I spend time scrolling through social media to see what is trending in fashion and then all these ads pop up. I bought so many TikTok gadgets that supposedly “makes life easier” but, did I really need it?

However, I am over all very good with my money. I am looking to build wealth by education and investments. I want put away atleast 60% of my money investments after expenses. In order to do that, I have to constantly remind myself of my goals. Do I want to buy these new clothes that will not be of any use to me this year? Or should I just take the money and buy more Apple stocks/IShare ETFS. This self discipline has to be instilled in all of us.

Being said that, it is a tough time so go ahead and treat yourself but don’t let it become an obsession.

Twitter: @dilypie

TikTok: Dlaofficial_ – Check out my latest Niagara falls outing!

Fiverr: https://www.fiverr.com/share/2Q6AdL

YouTube: (Editing is hard! but videos are on the way) Love you guys for suscribing already!

https://www.youtube.com/channel/UC_vnVGqNmp_cb1wT2LJtYEQ?view_as=subscriber

Consistency Brings Growth – This Blog is Your Proof

Hello World,

As you are aware, I write about personal finance, growth, passive income, motivation and anxiety. I have been writing for awhile. Recently, I haven’t been giving up on posting every day. I told myself I will bring consistency to this part of my life, which is you guys!

This is my way of writing about my journey and learnings and help you along the way. I come out with different ways of sharing how to grow your income, how to work on yourself and how to create the “never give up mindset”…

Writing everyday has allowed me to create my own style and create authencity. Now I am on a journey of growth from every angle of my life. I told myself, that before the end of the year, I will try everything that I have dreamt of doing, in order to achieve my growth.

I share multiple ways of earning passing income that I am trying out. I share the difficulites I am facing or the success that is coming with it.

One of my success this year is being consistency with this blog. This blog sees a new height everyday. I see few of you write to you me in your comments and I see you all sharing my blogs and I really appreciate it.

Posting every day has led this blog to grow twice as fast as it was before. When I first started, I had great content but, I wasn’t posting every day. My readers lost forgot that I was there when I took large gaps. However, being consistent this year, led this blog to gain traction and exponential followers. When you being a blog, the few numbers of likes or followers does not make sense. But when you put in effort every day, you really start seeing the compound effect.

I am really, really thankful for you all for the support you have shown me on my growth.

I am trying to achieve the same level of consistency through out my career, life, and all my social media outlets so I can showcase my creativity and help every one my sharing my journey.

Follow me on Twitter: @dilyPie

Follow me on TiKTok: dlaofficial_

I had deactivated my instagram but that’s where I saw the most social growth of more thank 10K followers. This page will be back shortly, stay tuned.

Thank you,

DLA

When Was The Last Time You Took A Risk?

Hello World,

When was the last time you took a risk? This is a genuine question I am asking. I try to take well evaluated risks every week. This keeps life exciting and also pushes me towards learning something new. Contradicatory to popular beliefs, taking risks also makes you fortune. The key is, you have to be well informed. You have to do your research.

As I said, when you push yourself and learning something new that’s in demand, you can turn that around and make it work for you. You can make it a skill to teach to others, or turn your skill into a business.

In addition, you should actually make your money work for you! Save, but don’t just save, put it into investment. You should always focus on creating a well diversified portfolio.

I know much of the other countries are not as lucky as us Canadians, but hey, if you are Canadian then take advantage of your TAX FREE SAVINGS ACCOUNT. You won’t have to pay tax on any of your interests! You should have a brokerage with Wealthsimple or Questrades, I am sure there are other great ones but, these are the ones with low trading rates. Then invest a good portion of your money on divident paying stocks or a well diversified portfolio that will grow with time.

Make your money work for you! Millennials are both rich and poor according to a Business Insider Article . People born around 1980, joined the workforce during great depression and hence, are still playing catch. Since then the increase of income has been up by 67%, even with that rise, Millennials student debts are holding them back. Millennials also like to spend more than they earn.

Recently we are seeing a lot of Gen Z going into investments and opening small businesses. They are financially well versed as they are in the process of trial and error at a very eary age.

Intead of playing catch up with your generation, take some risks for your personal growth and also financial growth.

Make sure to follow me on TikTok: Dlaofficial_

What Free Sources Are You Using for Marketing? TIKTOK?

Hello World,

This quarantine has been tough for all of you. Specifically the small business owners. I have been keeping safety in mind and not heading out much. Hence, all my shopping has been from digital platforms.

However, I want to know what platforms are you all using to promote your small businesses? I have been on TIK TOK a lot lately which made me realize it’s power on free promotion. If you post 4 times a day, showcasing your products and services, you will increase your traction and sales.

I would suggest to go ahead and create a TIK TOK right now, if you haven’t done so already. Then post four times daily and try to find that balance of when you are receiving the most tracktion (likes, views, etc.). It won’t happen over night but consistency is key.

Here are some tips:

Post about your product/Service – do you make it by hand? how do you manufacture the item?

Your method of deliveryor process of packaging

Share business tips and ideas

Don’t be afraid to be vulnerable and share your mistakes

Let me know how it goes and your ideas as well!

Thank you,

DLA

Tik Tok: dlaofficial_

Steamer – Amazon Deals

Hey Everyone,

Hand held travelers steamer: https://amzn.to/2zZKrUw

Thought I do another product read on the best Amazon Deals that I am finding. Also, test and work on my organic tractions.

When I was younger, I use to work retail. Fashion retailers keep their clothes looking crisp is NOT by ironing but with steamers.

I bought the exact one. I bought one called Toby from Walmart. Big and bulky! Hard to put together and hard to move around. I loved the idea of having amazing looking clothes all the time, however, I hated the work of putting together the device in order to get the actual result.

Oh and let’s not forget, I spent 100 dollars for Toby the steamer!

So here we are today, older and wiser. This time I am all about investing in experiences and items that will make life easier while being thrifty. I did my Amazon research to find the Steamer, I needed this time and found…https://amzn.to/2zZKrUw

The handy traveler steamer is perfect for the couple of items you need to wear right away. Easy to set up and perfect for the time you are in a hurry.

Let me know your Amazon finds! Share your ideas with me.

https://amzn.to/2zZKrUw

Thank you,

Dla

Your Jobs are at Risk – Be PROACTIVE!

Hello World,

You may already know that I am a tech nerd! I take pleasure in learning about emerging technology. Our future is in danger if we are not proactive in gaining skills that will make us a subject matter experts in relevant topics of the future such as AI, Analytics, other technological shifts!

I mean have you noticed the trend in cashier less stores. So far in Canada all major retailers have been seen adopting some sort of self check out system. China is already completely cash less and card less. That means you can only use your phone to pay!

The future is about automation. ROSSI is a robot clerk adopted by a Law firm to serve as a law clerk. This adoption in law firms in the future will mean cuts on paralegal and law adiministrative staffs.

Studies show Mckinsey & Company has lowered it’s hiring towards MBA graduates and are leaning more towards tenichal subject matter experts.

Therefore, be proactive! Research! Always learn! Pick up on new technical skills.

Check out my earlier post on Data Analytics: https://dlaofficial.wordpress.com/2020/01/05/data-analytics-get-on-it/

Always here to support and motivate!

DLA

TIKTOK: Dlaofficial_