COVID-19 Phase 2 – Re-Opening

Hi everyone,

How do you feel about businesses, patios, and restaurants re-opening? Are you all excited to go reconnect with family in a public space?

US economy unemployment rates are NOT looking that terrible. Once these small businesses re-open we can see a pattern of how the North American economy is looking.  But I will not lie, I have got used to work from home. I love it. I saved a lot by eliminating the cost of commute.

Yes, I do work a lot now because there is no track of time but, I rather that than commute to work. What are your thoughts? I hear for sales professional to work from home as they need to interact and show products to the client face to face. There must be physical presence to build trust.

Did the COVID-19 numbers go down? What do you think? News is covering the next thing and discounting COVID-19 like it has been cancelled. How do you feel about that?

I would like to still be safe and practice social distancing no matter what the news is saying at this time. Stay cautious and carry a sanitizer at all times! Be cognizant of the fact that the doctors are still working hard to save lives and are at a higher risk being around the virus constantly.  

TikTok: Dlaofficial

Challenges in Lead Conversion

Hello World,

I have been busy but I am back with a new post. Most of my followers on this blogs are independent consultants or small business owners.  I would like to share and define some easy conversion issues a business owner faces when converting leads.

Leads are crucial in today’s generation of business.  So what are the key factors you are able to manage lead conversion for your business?

One of the main challenge a business owner faces is the problem of a lot of leads but few conversions

I want you to take that in for second, overflowing leads but no real conversions.

Imagine the Toronto Real estate market. There are a lot of fresh graduates who WISHES to buy a property right now.  The Real estate market in Toronto is not selling a properties below the sale price $400,000 CAD in present time.  One of these many graduates starts looking for properties despite knowing that they cannot afford one at this time.

These graduates are definitely a potential lead however, not for the current market.  For a realtor this is a lead but there will be no conversion. Should the realtor keep spending time on this lead or should they just drop them?

Lead is a Lead

You cannot ever drop a lead but you can weed out your conversion and know which one to focus on by implementing a scoring mechanism.  You should be always scoring your leads to know which one has a high chance of conversion.

Leads need to be nurtured. As a business owner you have to maintain a positive relationship with your leads and probe for potential opportunities. Schedule follow up calls with you clients to see how they are doing and what they are working on for future opportunities.

Sales and marketing 

Sales and marketing are two different things. Your marketing plan should always align with your sales goal and sales funnel.  Create a process to convert more opportunities. This means you can offer new pricing strategies to your loyal customers.

I am always here to provide you more guidance towards,

  • Email marketing

  • Social media marketing

  • Lead nurturing and inbound marketing

  • Digital advertising

  • Landing pages and forms

 

 

Remember, you are amazing…

If you need management or business solutions help, please visit: https://dlaofficial.wordpress.com/business/

Please share and spread the word! I have several coupons for you on my Instagram page!

Thank you,

DLA

Let’s connect!

Instagram: Dlaofficial_ (HI! 🙂 CLICK ON ME)

 

What’s Trending ?

Hello World,

Do know what’s trending right this very second—not only where you live but around the world? I’ll tell you, NHL playoff schedule, Bradley Coopers newborn, North Korea and the White House, Casey Anthony murder mystery revisit, and don’t forget its National Siblings day! Why do you think it’s important for us to keep a track of today’s hot topics? Not only keeping up with trends make us seem cool but also works as a great marketing tool. It bridges a gap between our former generation and the new one who are currently playing with Musicl.ly. As a creative and a content creator you should always know what’s trending.

#Trends are relatable

Trends are relatable and therefore marketable. Why are trends relatable? Everyone wants to be liked by others. When something is trending people are quick to jump the bandwagon since that trend is liked, followed, viewed and promoted by others. There is also a sense of missing out. No one wants to be that loner. If you don’t know or follow then exactly, you don’t know or follow! You are the loner who is missing out on what’s in style. By knowing you can bridge a gap in any conversation and use it as an ice breaker.

Content Creators

Why is it so important for us? We all know it isn’t always easy to wake up in the morning and think of something original that will start trending within the minute of it being shared. Therefore, the strategy should be to research and find out what’s being talked about right this very second to formulate and develop ideas towards the next content. What are people talking about today? What are they relating to in this given day? What’s went viral today? You also need to monitor your analytics to recognize which of your posts are doing better than others.

Businesses are smart about this! They are the fastest at keeping up with trends. I want you to scroll through your Instagram feed on a food related national celebration day. When you think about it these “National *Blank* Days” are fun but at the same time odd to comprehend—like why does this day even exist and why are we celebrating this day? Have you noticed every business had a National Pizza Day Ad up on National Pizza Day? I mean even Holister, Forever21, Automotive services, etc. had at least one National Pizza Day picture up. Why do you think that was? Why do you think H&R Block an American Tax preparation company has an Ad up of a three scooped Ice cream cone picture up right now? #Trending!

How do you find trends?

Now as content creator we need to always be onboard with trends because we want our work to be marketable and reaching the vast amount of audience as possible. Where to keep up with your trending topics?

  1. -Twitter Trends
  2. -Instagram Trends
  3. -Google Trends
  4. -Youtube Trends
  5. -BuzzSumo
  6. -Buzzfeed Trends
  7. -Quora
  8. -Reddit
  9. -Social Mention
  10. -Bottlenose
  11. -Keyhole
  12. -Agorapulse
  13. -Topsy
  14. -SproutSocial
  15. -Radian6
  16. -Brandwatch Analytics

 Get your Content Trending today!

Thanks,

DLA

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Addiction – Are you in denial?

Hello World,

Habit Vs. Addiction

 Do you think addiction is a choice or can people choose to be addicted? What causes addiction? How come some people are more prone to get addicted then others? Most smokers argue that they are not addicted and they can stop whenever if they choose to quit. However, if they do attempt quitting they would most likely fail. It takes more than just motivation and will power to quit something addictive. Habit is something you choose to do and can resign from whenever but having a cigarette daily is definitely not a habit.

Addiction is recognized as a chronic disease, same as cancer and heart diseases. You don’t choose to have cancer and or a kidney failure. Same with addiction, it chooses you! Sure the first smoke, the first few glasses of alcohol, the first game of poker and the first sniff of drug is all you, you made that choice and decision! Though, as you continue you start craving these things, not by choice, but because your body demands it. If you are addicted, you have a chemical imbalance in your brain which results in mental, physical and behavioral changes.

No Control…

Addiction is when we have no control over our mind and behavior due to a substance or a behavior. You can be an impulsive shopper, impulsive gambler, addicted to video games, food, sex, drugs, alcohol etc.  Addiction occurs to people to due to many reasons. Often it’s said that addiction is due to genetics, FALSE! It can happen to anyone! Usually the reasons are depression, sadness, loneliness, violence, sexual/mental abuse, trauma, influence and an environment surrounded by that substance. For example, if the environment you are in such as work, school or home has drugs in the background then you might be influenced in to using it.

Low Dopamine and Serotonin

Addiction is a coping method for depression. Dopamine is neurotransmitter which controls the reward and pleasure area of your brain. It also controls movement in our body, if we are low in dopamine then we are at risk of getting Parkinson’s disease. Serotonin is a chemical that helps balance your mood. Low Serotonin triggers depression. Low Serotonin also can makes us turn quite suicidal. 

Alcohol, smoking, gaming, gambling, drugs, shopping, and any impulsive behavior provides a short term high. People use these to get away from sadness and despair. They think that it’s giving them happiness and eliminating distress. However, they forget alcohol and drugs are anti-depressant. These substances will provide the short term pleasure of fogginess and they will make you forget for a slight period of time. But then it will all come back making you more depressed, asking for more substance to get rid of it once again.

Alcohol, drug, gambling, sex etc. increases your dopamine, so does eating chocolate and winning the lottery. But in addiction, your body becomes greedy and asks for more and more increase of dopamine. When you consume too much the body adapts and confuses your coping method and wants more of the increased pleasure.

Will Power…

Will power isn’t enough! Remember it’s a chronic disease. If you know someone who is addicted then the first step is making them admit they have an addiction. Most people are in denial because of the stigma that addiction has. They know it’s unhealthy but still continue because they can’t stop. The best way to help these people is by helping them admit they have a problem. Then finding a good rehab center. To recover from addiction, people need supervised medical monitoring. Getting Nicotine, won’t help, it’s just replacing cigarettes to increase your dopamine some other way.

Keep it Healthy!

Dla

 

 

 

Dissatisfaction – Good or Bad?

Hello World,

We all go through it! We go through dissatisfaction numerous times throughout the day. Monday mornings are the worst, right?! If we could get 5 more minutes in Bed! We are all dissatisfied of rolling out of our amazing, comfy, cozy, warm bed and head out for that dreadful work. At lunch, we feel dissatisfaction if the first bite of our food does not taste great. Let’s not even mention the rush hour when we are headed home from work, the weather traffic, the rush, let’s just say it takes a while to get home! Even when we are fast asleep at night, we can be dissatisfied with a discomforting position, we have to alter it right away to get back to our good night sleep. These are conditions we don’t pay a lot of attention to. But dissatisfaction arises in many ranges; the ones we tend to focus on more are larger dissatisfaction if life related to Health, Finance, Relationship and Work.

Chasing Happiness…

Why am I not satisfied? What will make me satisfied? Money, fame, success, goals, the end destination perhaps? The answer is No. You will not be satisfied no matter what height you reach. Yes, money will make you comfortable. The attention you receive from fame will give you a short term high. Reaching your success and goals will bring up the question of what is next?! This is a great question, we are never completely satisfied because we always want to grow and progress.

We are always chasing the, What’s Next? This gives us a greater cause of fulfillment. When things feel stagnant in your life, you are forced to make a change. We set keep setting targets one after the other to reach new altitudes and attain short term satisfactions in our life. Maybe you are stuck at a work where the pay is low, you are over qualified for the position and there is no room for creativity, hence no room for growth. The work environment and people are toxic. What should your next step be? Working towards a change of course!

Now some of people can’t make that change very easily. Mostly because of lack of motivation. But I get it, you have responsibilities. You have a family to take care of and expenses. But you can start to work towards the change, even if it’s a small change. If you are dissatisfied with work, you can get education and coaching to upgrade your skillset to apply for better opportunities. Look for the, what is next? If you are dissatisfied with your appearance then let’s work on a meal plan and fix the diet. Let’s research a workout routine and start working for it.

But sometimes life is just a Beep! We just have unexpected life circumstances that unable us from pursuing our set targets, oh you know, good old family and health issues etc. That means it’s time to pick up a hobby you love, trust me this will help! If one part of your life is full of stress and you balance it out with something you love doing then this will assist the mind and body to release stress and toxins (so would exercise! Hint, Hint). Don’t let negativity build up.

Don’t be Pessimist…

Dissatisfaction is amazing, as it shows you where you don’t want to be and pushes you for growth. But what about the people who are constantly complaining and are doing nothing to change that? Yes, we all know one of those friends who’s constantly complain about what is missing in their life but they would never take a step to alter that situation. Why are they so pessimistic? Because, in today’s day and age we are taught to focus on tomorrow more than today. We are taught, to gain happiness we have to reach the destination and forget about the journey that leads up to it. We are taught unhealthy competition; jealousy over someone who is making more than you. We are taught materialism. Happiness equals to more money and things, more and more things, right?! Wrong! Happiness is not what is happening around you but what is happening inside you. You need to forecast the future but be mindful of the present. Being more aware at this very moment will help you gain a different optimistic perspective. You will learn to become more content with your life and at the same time have the motivation to pursue and push for your goals. Focus on the smaller things in life, you are not aware but those bring you the most happiness. Focus on the journey, it’s important.

Everyone has their own battles and you need to focus on yours. Do not compare yourself with others. Use others as examples of where you want to be and what you want to achieve. Learn from their mistakes and use them as a guide and a mentor. Don’t use them as an excuse to complain about what you lack in life. Complaining slows you down, you are not gaining anything by complaining but sympathy by complaining. Plus you should be authentic, you don’t have to wish to live another person’s “great” life, you can have your own great life and be satisfied.

Let’s utilize our dissatisfaction and not let it go to waste!

Thanks,

Dla

Self Doubt – JUST DO IT!

Hello World,

Past Experiences…

Self doubt stems from what we have learnt about ourselves in the past. What parents tried teaching us when we were growing up always plays a part in our lives one way or the other today. Parents want to be a guide for the best of our future however sometime that very guidance may inflict our present self doubt. As you were younger, you may have been told NOT to pursue to choose a certain path in the future because of the following; you can’t be a fire fighter or a cop that is too dangerous! You can’t pursue to become an artist or writer, you won’t make any money! Don’t waste your time on Medical school, you are just not smart enough!

“Nobody can give you wiser advice than yourself.” ~Cicero

Too dangerous, not enough money/security and you are just not good enough! These thoughts are manipulative. They come back when we are rejected from something we wanted to achieve. These negative thoughts even stop us from pursuing life goals we want to accomplish because we doubt being adequate. We always want to be a perfect fit, if we don’t fit then we are judged.

We think we are not good enough to live the life we dreamt. Many job seekers, doubt their capabilities and don’t apply to the position they are a perfect match for. Self-doubt prevents us from many opportunities that come our way. It’s always there holding us back. It tells you to live life in the social norm and as a mediocre. But this way of thinking is toxic. How do you know you are not good enough, if you don’t try?!

When you doubt your power, you give power to your doubt.” ~Honore de Balzac

If you have been rejected, and are letting go of other prospects because you still feel that you aren’t adequate, STOP! Give yourself a bit of time and then assess why you are feeling self doubt. If you feel you are not good at a skill, then let’s put in work to attain that skill. You can’t pass opportunities just because you failed once or twice, remember positive affirmation; Risk – Is it Scarier taking a Risk or Not taking One? … If you are not good at something now, doesn’t mean you won’t get better at it in the future. A kid who is not good at math, doesn’t mean won’t be good later on in time if they have determination.

What you tell yourself is important! If you tell yourself that you won’t make it then you won’t! I believe you, because that’s what you believe. You are setting yourself for failure just by that negativity. But if you think positive, and say, okay well I failed this time but I will learn and get better then that will change things. You are as good as what you believe, so let’s get working!

The Judgemental losers…

They don’t exist in a large number! Yes, they are a few of these judgemental losers who would look at you and say, hmm why are you doing what you are doing! These people are only saying that since they can’t get themselves to pursue their own dreams and they have a lot of time on their hand. Stop worrying about these people! Most people don’t care! They have their own lives to worry about, their own dreams, aspiration, career goals and stress. They are more worried about how to start their day, that month end deadline at work, coming home and cooking dinner and spending time with their loved ones.

Set an example for these people, if they are judging, let them do it! Prove them wrong! You will be more appreciated for trying and trying then to sit back and live the same boring life as everyone else.

How to over come Self -Doubt…

  1. Fix your mindset – You got rejected? So is he, and so is she…we all have. But we don’t give up!
  2. Positive affirmation – You Are MORE than good enough!
  3. When you are feeling self doubt, unwind a bit! Give yourself time to relax and enjoy some quality time. This will give you some to get your thoughts aligned again.
  4. Evaluate why you are feeling self doubt – why do you feel you are not good enough and what can you do to become good?
  5. Write it down! Where is your Journal? Write down, why you are feeling self doubt and the positives steps you will be taking.
  6. Read Motivational articles – You need motivation and their are plenty of people who felt and been where you are. Read how they over came self doubt.
  7. You don’t have to do it alone! Find family and friends to talk about your self doubts. Most of the time we over evaluate and exaggerate the situation in our mind. Our loved ones can bring things back to perspective for us. Don’t worry, they will not judge you!

Remember, you are amazing…

Thank you,

DLA

 

Expectations in Relationships

Hello World,

We have all done it…

Why do we expect a great deal from our loved ones? Why do we expect them to just know what to do or say what we want we want to hear? And what if the roles were reversed? Maybe you always expect a birthday present from your parents. Maybe you expect your romantic partner to read your mind all the time. Maybe you expect your best friend to not be late or make you wait for an event. Yes, we have all done it. We all expected and became upset when our expectations were not met. But is if fair? We are missing a point when we put the “expectation” strain our loved ones.

Goal oriented expectations…

Expectations are good for goals and for us. If we are working towards achieving our goals we should always forecast for the outcome we expect. This will help us create plan A, B, and C to tackle any sort of obstacles we may come across; Adaptability – Your Biggest Competitive Advantage.  Having goal oriented expectations is a tool to prevent failure. For example, I know I am expected to complete a 30 minute abs workout every day to achieve the expected body type I want to achieve. If I fail to work out every day then my expectations are not met.

But when that expectation is on someone else…

You are putting in effort to achieve an expected result, is different from when you expect someone else to fulfil your goals. Having expectations on others  behavior is unfair. We forget that! We are good old emotional human beings after all. We are close to our friend, family and loved ones. We take their love for granted and think, hmm they love me so they must know me so well, therefore I expect them to know exactly what I am expecting from them! High expectations on your loved ones is another word for selfish and toxic. We completely forget that they have emotional and physical limitations. They have their own thinking and perceptions, they might not see a situation as eye to eye.

Some people just like taking and not giving. We are selfish because we expect our loved ones to not expect the same in return. We expect from them but become cold when they expect from us. Perhaps it’s because when the roles are reversed we have limitations too!

Roles Reversed…

Do you want to be dependant on your spouse 80% and expect them to fulfill your share of goals? While you put in 20% in the relationship. That is a pretty unhealthy relationship. First off, you are placing strain on your partner. Second, you are giving away your independence, (never become dependant on anyone!). Third, you telling me that you lack self-esteem and you need someone else to help carry your share of work.

A good relationship is when the partners are working on goals in parallel. They share feedback and are constantly motivating each other but they let each other keep their own identity. They let each other work on their own goals and success. And when the two bring their knowledge, and success together they become a complete power couple! These two are unstoppable!

Until next time…

Dla

 

 

Adaptability – Your Biggest Competitive Advantage

Hello World,

We should all adapt and become more resilient…

In today’s time we all need to be resilient to our current, ever changing environment. Not being able to adapt proves to be a BIG disadvantage in today’s day and age. Everything is changing, whether it be business, technology, relationships, you name it. If we are not keeping up and stopping to accept to change with the time then failure is waiting for us outside our front door!

Comfort Zone, what a sweet place! NOT!

Comfort zone is killer! Comfort zone is not letting you progress! I am telling you, comfort zone is your worst enemy! This is what is exactly stopping us from adapting to change. Come on even dating has changed; I remember some time back when some of you use to complain and say, No! I won’t go on a dating site, it’s for losers!!! Now tell me how many of you have Tinder today? But if you had still kept that same old mentality as you had few years back about getting on a dating app/site, who would be a loser in today’s time?!

Yes, you have to adapt with time. If you were looking to date and thinking, hmm the person will just come knock on my door step, well I have news for you sweetheart, the last Tinder statistics update show estimated 50 million users are just taking their chances and finding a partner while you are sitting at home waiting! You will fail to achieve if you don’t put yourself out there, don’t work it and step out of the comfort zone.

Uncertainty…    

Why is it hard to step out from where we are comfortable? Because yet again, we are afraid of the unknown. Uncertainty scares us. We are good where we are, saves us from being judged, failure and disappointment. But it also stops us from progress. Nowadays, a HR Generalist evaluates your candidacy upon your ability to adapt to the work place. They look for the following,

  • Handling emergencies or crisis situations
  • Handling work stress
  • Solving problems creatively
  • Dealing effectively with unpredictable or changing work situations
  • Learning work tasks, technologies, and procedures
  • Demonstrating interpersonal adaptability
  • Displaying cultural adaptability
  • Demonstrating physically oriented adaptability

In order to master the Adaptability, the skill of being resilient need to be learnt. We have to change our mindset to become more optimistic. If you had a sudden loss of job, what would be your immediate action to that repercussion? An adaptable person, would have a quick Plan A and a Plan B to that unexpected situation. A resilient person, would bounce back right away to put Plan A and B to work. 

Prepare for the worst…

Businesses are always changing and competing with other businesses. Way to sustain in the  ongoing race, businesses use point of sale systems and adaptive data mining applications to collect information to forecast trends. Lightly speaking, Nokia failed to forecast Apples advanced technology innovation. Blockbuster refused to change and adapt to new world of digital on demand television aka Netflix.To adapt and grow, you always have to be on top of the trend.

What to do?

Do your Research, study your market! Think out of the box! Push yourself a little! Be more optimistic and open minded. Set small goals towards the change every day, make sure there is check mark beside them every night. Learn how to forecast, try to predict what might go wrong, and brainstorm Plan A, B and C. Don’t be afraid to fail…

Remember failure is only failure if you didn’t learn anything from it!

Thanks,

DLA